If you are adding schema to a WordPress site, the goal is simple: publish valid structured data in a place search engines can consistently find it, without duplicating markup across plugins, themes, and custom snippets. Schema Nerd’s LocalBusiness plugin outputs JSON-LD in your universal header. That approach is intentional, and it matches how many sites […]
Category: Organizations
How to handle business hours.
Business hours are one of the most commonly searched, most frequently changed, and most frequently inconsistent pieces of information on a website. Hours are also easy to get wrong in structured data, especially when multiple plugins, themes, and listings tools are all trying to “help.” This guide explains how to keep your hours accurate in […]
What is the difference between an organization schema and a business location.
Organization schema describes the parent entity behind a brand, such as a company, practice, or nonprofit. It is often used for information that applies to the organization as a whole, not a specific storefront or office. Schema Nerd is currently focused on LocalBusiness schema. An Organization schema plugin is planned as a future Schema Nerds […]
What is schema?
Schema is a standardized way to describe information on your website so search engines can understand it more reliably. It is often called structured data, because it structures key details in a consistent format instead of leaving them buried in paragraphs and page layouts. If you have ever wished search engines could more clearly understand […]