If you are adding schema to a WordPress site, the goal is simple: publish valid structured data in a place search engines can consistently find it, without duplicating markup across plugins, themes, and custom snippets. Schema Nerd’s LocalBusiness plugin outputs JSON-LD in your universal header. That approach is intentional, and it matches how many sites […]
Tag: schema
What is the difference between an organization schema and a business location.
Organization schema describes the entity behind a brand, such as a company, practice, nonprofit, or association. It is often used for information that applies to the organization as a whole rather than a particular storefront, office, or branch. Schema Nerd is currently focused on LocalBusiness schema. An Organization schema plugin is planned as a future […]
How to add a business location schema.
Each LocalBusiness location in Schema Nerd belongs to a parent organization. A location contains the address, phone number, business type, hours, and other information that applies to a particular office, storefront, branch, or service location. This guide walks through the complete process: creating the location, configuring its hours, saving the organization’s updated schema, and implementing […]
How to add an organization schema.
An organization is the parent entity that holds your business information and locations inside Schema Nerd. Before you can create a LocalBusiness location, you must create the organization it belongs to. This guide walks through each field in the New Organization form and explains what to do after the organization has been created. Quick Answer […]
What is schema?
Schema is a standardized way to describe information on your website so search engines can understand it more reliably. It is often called structured data because it organizes key details into a consistent format instead of leaving them buried in paragraphs and page layouts. If you have ever wished search engines could more clearly understand […]