If you added LocalBusiness schema in Schema Nerd but do not see it on your site, the cause is almost always one of these: Your page is cached, so you are seeing an older version. Another plugin is outputting schema too, creating duplicates or conflicts. You are checking the wrong place (Schema Nerd outputs LocalBusiness […]
WordPress shortcodes, what are there and where to use them.
Shortcodes are a WordPress feature that lets you place dynamic content into pages, posts, and widgets using a simple bracketed tag. You can think of a shortcode as a “placeholder” that WordPress replaces with real output when the page loads. Schema Nerd uses shortcodes for display features, such as the hours widget, so you can […]
Where to put your schema code?
If you are adding schema to a WordPress site, the goal is simple: publish valid structured data in a place search engines can consistently find it, without duplicating markup across plugins, themes, and custom snippets. Schema Nerd’s LocalBusiness plugin outputs JSON-LD in your universal header. That approach is intentional, and it matches how many sites […]
Schema Nerds WordPress Plugin.
Schema Nerds helps you implement Schema.org structured data in WordPress without hand-coding. The first Schema Nerds plugin focuses on LocalBusiness schema, with more schema plugins planned as the platform expands. If you are a webmaster, developer, agency, or marketing team, Schema Nerds gives you a clean way to enter business details, output valid JSON-LD on […]
How to handle business hours.
Business hours are among the most commonly searched, frequently changed, and frequently inconsistent pieces of information on a website. Hours are also easy to get wrong in structured data, especially when multiple plugins, themes, widgets, and listings tools are all trying to “help.” This guide explains how to keep your hours accurate in Schema Nerd, […]
What is the difference between an organization schema and a business location.
Organization schema describes the entity behind a brand, such as a company, practice, nonprofit, or association. It is often used for information that applies to the organization as a whole rather than a particular storefront, office, or branch. Schema Nerd is currently focused on LocalBusiness schema. An Organization schema plugin is planned as a future […]
How to add a business location schema.
Each LocalBusiness location in Schema Nerd belongs to a parent organization. A location contains the address, phone number, business type, hours, and other information that applies to a particular office, storefront, branch, or service location. This guide walks through the complete process: creating the location, configuring its hours, saving the organization’s updated schema, and implementing […]
How to add an organization schema.
An organization is the parent entity that holds your business information and locations inside Schema Nerd. Before you can create a LocalBusiness location, you must create the organization it belongs to. This guide walks through each field in the New Organization form and explains what to do after the organization has been created. Quick Answer […]
What is schema?
Schema is a standardized way to describe information on your website so search engines can understand it more reliably. It is often called structured data because it organizes key details into a consistent format instead of leaving them buried in paragraphs and page layouts. If you have ever wished search engines could more clearly understand […]