You do not need WordPress or the Schema Nerd WordPress plugin to use Schema Nerd. Schema Nerd generates JSON-LD structured data that can be copied and added to virtually any CMS or custom-built website. As long as your website gives you a way to add custom code, you can use Schema Nerd to create and […]
Category: Organizations
Where to put your schema code?
If you are adding schema to a website, the goal is simple: publish valid structured data in a place search engines can consistently find it, without duplicating markup across plugins, themes, and custom snippets. Schema Nerd’s LocalBusiness plugin outputs JSON-LD in your universal header. That approach is intentional, and it matches how many sites handle […]
How to handle business hours.
Business hours are among the most commonly searched, frequently changed, and frequently inconsistent pieces of business information online. They can also become confusing because your structured data hours and the hours customers see on your website are two separate things. Schema Nerd lets you manage the hours included in your LocalBusiness schema regardless of what […]
What is the difference between an organization schema and a business location.
Organization schema describes the entity behind a brand, such as a company, practice, nonprofit, or association. It is often used for information that applies to the organization as a whole rather than a particular storefront, office, or branch. Schema Nerd is currently focused on LocalBusiness schema. An Organization schema plugin is planned as a future […]
How to add an organization schema.
An organization is the parent entity that holds your business information and locations inside Schema Nerd. Before you can create a LocalBusiness location, you must create the organization it belongs to. This guide walks through each field in the New Organization form and explains what to do after the organization has been created. Quick Answer […]
What is schema?
Schema is a standardized way to describe information on your website so search engines can understand it more reliably. It is often called structured data because it organizes key details into a consistent format instead of leaving them buried in paragraphs and page layouts. If you have ever wished search engines could more clearly understand […]