If you added LocalBusiness schema in Schema Nerd but do not see it on your site, the cause is almost always one of these: Your page is cached, so you are seeing an older version. Another plugin is outputting schema too, creating duplicates or conflicts. You are checking the wrong place (Schema Nerd outputs LocalBusiness […]
Category: Locations
Where to put your schema code?
If you are adding schema to a WordPress site, the goal is simple: publish valid structured data in a place search engines can consistently find it, without duplicating markup across plugins, themes, and custom snippets. Schema Nerd’s LocalBusiness plugin outputs JSON-LD in your universal header. That approach is intentional, and it matches how many sites […]
What is the difference between an organization schema and a business location.
Organization schema describes the entity behind a brand, such as a company, practice, nonprofit, or association. It is often used for information that applies to the organization as a whole rather than a particular storefront, office, or branch. Schema Nerd is currently focused on LocalBusiness schema. An Organization schema plugin is planned as a future […]
How to add a business location schema.
Each LocalBusiness location in Schema Nerd belongs to a parent organization. A location contains the address, phone number, business type, hours, and other information that applies to a particular office, storefront, branch, or service location. This guide walks through the complete process: creating the location, configuring its hours, saving the organization’s updated schema, and implementing […]
What is schema?
Schema is a standardized way to describe information on your website so search engines can understand it more reliably. It is often called structured data because it organizes key details into a consistent format instead of leaving them buried in paragraphs and page layouts. If you have ever wished search engines could more clearly understand […]