You do not need WordPress or the Schema Nerd WordPress plugin to use Schema Nerd. Schema Nerd generates JSON-LD structured data that can be copied and added to virtually any CMS or custom-built website. As long as your website gives you a way to add custom code, you can use Schema Nerd to create and […]
Category: Locations
Not seeing your schema on your website?
If you created schema in Schema Nerd but cannot find it on your live website, the first thing to check is how the schema was implemented. Schema Nerd can be used in two ways: Manual implementation: Copy the generated JSON-LD from Schema Nerd and paste it into any compatible CMS or custom website. WordPress plugin: […]
Where to put your schema code?
If you are adding schema to a website, the goal is simple: publish valid structured data in a place search engines can consistently find it, without duplicating markup across plugins, themes, and custom snippets. Schema Nerd’s LocalBusiness plugin outputs JSON-LD in your universal header. That approach is intentional, and it matches how many sites handle […]
What is the difference between an organization schema and a business location.
Organization schema describes the entity behind a brand, such as a company, practice, nonprofit, or association. It is often used for information that applies to the organization as a whole rather than a particular storefront, office, or branch. Schema Nerd is currently focused on LocalBusiness schema. An Organization schema plugin is planned as a future […]
How to add a business location schema.
Each LocalBusiness location in Schema Nerd belongs to a parent organization. A location contains the address, phone number, business type, hours, and other information that applies to a particular office, storefront, branch, or service location. This guide walks through the complete process: creating the location, configuring its hours, saving the organization’s updated schema, and implementing […]
What is schema?
Schema is a standardized way to describe information on your website so search engines can understand it more reliably. It is often called structured data because it organizes key details into a consistent format instead of leaving them buried in paragraphs and page layouts. If you have ever wished search engines could more clearly understand […]