If you added LocalBusiness schema in Schema Nerd but do not see it on your site, the cause is almost always one of these: Your page is cached, so you are seeing an older version. Another plugin is outputting schema too, creating duplicates or conflicts. You are checking the wrong place (Schema Nerd outputs LocalBusiness […]
Where to put your schema code?
If you are adding schema to a WordPress site, the goal is simple: publish valid structured data in a place search engines can consistently find it, without duplicating markup across plugins, themes, and custom snippets. Schema Nerd’s LocalBusiness plugin outputs JSON-LD in your universal header. That approach is intentional, and it matches how many sites […]
WordPress shortcodes, what are there and where to use them.
Shortcodes are a WordPress feature that lets you place dynamic content into pages, posts, and widgets using a simple bracketed tag. You can think of a shortcode as a “placeholder” that WordPress replaces with real output when the page loads. Schema Nerd uses shortcodes for display features, such as the hours widget, so you can […]
Schema Nerds WordPress Plugin.
Schema Nerds helps you implement Schema.org structured data in WordPress without hand-coding. The first Schema Nerds plugin focuses on LocalBusiness schema, with more schema plugins planned as the platform expands. If you are a webmaster, developer, agency, or marketing team, Schema Nerds gives you a clean way to enter business details, output valid JSON-LD on […]
How to handle business hours.
Business hours are one of the most commonly searched, most frequently changed, and most frequently inconsistent pieces of information on a website. Hours are also easy to get wrong in structured data, especially when multiple plugins, themes, and listings tools are all trying to “help.” This guide explains how to keep your hours accurate in […]
What is the difference between an organization schema and a business location.
Organization schema describes the parent entity behind a brand, such as a company, practice, or nonprofit. It is often used for information that applies to the organization as a whole, not a specific storefront or office. Schema Nerd is currently focused on LocalBusiness schema. An Organization schema plugin is planned as a future Schema Nerds […]
What is schema?
Schema is a standardized way to describe information on your website so search engines can understand it more reliably. It is often called structured data, because it structures key details in a consistent format instead of leaving them buried in paragraphs and page layouts. If you have ever wished search engines could more clearly understand […]