If you are adding schema to a WordPress site, the goal is simple: publish valid structured data in a place search engines can consistently find it, without duplicating markup across plugins, themes, and custom snippets. Schema Nerd’s LocalBusiness plugin outputs JSON-LD in your universal header. That approach is intentional, and it matches how many sites […]
Tag: Microdata
What is the difference between an organization schema and a business location.
Organization schema describes the parent entity behind a brand, such as a company, practice, or nonprofit. It is often used for information that applies to the organization as a whole, not a specific storefront or office. Schema Nerd is currently focused on LocalBusiness schema. An Organization schema plugin is planned as a future Schema Nerds […]
What is schema?
Schema is a standardized way to describe information on your website so search engines can understand it more reliably. It is often called structured data, because it structures key details in a consistent format instead of leaving them buried in paragraphs and page layouts. If you have ever wished search engines could more clearly understand […]